![]() User research is a great way to get this kind of data. Start by gathering information about what’s important to your ideal visitor, as well as how they might think and behave when they get to your site. With this in mind, the question you may be asking yourself is, “Where do I begin?” 1. An example of a microinteraction is when a user hovers over the primary navigation, revealing a dropdown menu or secondary navigation. Microinteractions can help here, as they provide immediate feedback that engages the user. Then, display it in a way that is compelling for the visitor. You’ll need to select the most relevant images, headlines, body copy, and icons. How to design homepages with micro interactions in mindĪ good homepage should communicate the value of your company, which is sometimes challenging to do. Illustration of hand pushing a start button. But if you don’t catch their attention within those 10 seconds, you run the risk of them leaving. If a visitor stays for more than 10 seconds, they’ll likely continue to engage with your site and visit additional pages. Why is that important? Because it means you have 10 seconds to communicate your value. Meaning, visitors will decide if they want to stay or leave within 10 seconds. Research by Chao Liu and colleagues concluded that 99% of websites have a 10-second opportunity window. A study conducted by the Nielsen Norman Group likened the time spent on a website to the Weibull distribution, a concept used to analyze a user’s “time-to-failure.” In other words, the time it takes the user to bounce based on the amount of time the user spent on the homepage. In most cases, a visitor’s experience on your homepage will affect how much time they spend on your website overall. Ideally, a visitor landing on your homepage should understand what you’re about in 10 seconds or fewer. Ideally, your user will be able to understand all of this within seconds. When a visitor lands on your homepage, they are walking through the front doors of your establishment, so to speak. It should be clear to them who you are, what you provide, and how they will benefit from it. Your online presence is your virtual brick-and-mortar. It may not always be the first place that people land when they arrive on your website, but they will eventually get there. ![]() Home is where the heart isĪ website cannot exist without a homepage. Your homepage can make or break your visitor’s experience, even leading to them to abandon their search.īut if the homepage is such a vital component to a website, how do so many get it wrong? Below we’ll dive more into this and explore some of the common mistakes to avoid. While that may be true about books (and also people), it’s not the case for the homepage of a website. They say you can’t judge a book by its cover.
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